A shopping mall would not have been sufficient to restore this derelict
neighborhood: a daring and truly innovative project was needed to
breathe new energy into it. In addition to its retail outlets (54,000 m2
GLA) and car parks (2,300 spaces), Médiacité now accommodates offices
(25,000 m2, including an audiovisual production centre) and will
soon host a 5-screen multiplex cinema and the municipal ice-skating
rink. It has generated 900 new jobs and new pedestrian and road infrastructures.
Médiacité demonstrates the way SPECI, with the help of Wilhelm & Co., has been able to imagine a town in a different way, to redesign existing space and the future itself, and to encourage partnerships. These partnerships create successful town planning, as well as the operational, human and financial success of each project.
